Dan George
Dan George runs Little Green Agency, an SEO and digital marketing consultancy in Leicestershire. He works directly with B2B SMEs on SEO, PPC and email marketing, and does the work himself rather than handing it to a team.
Before starting the agency in 2024, he spent almost two decades at COBA, an international manufacturing group, where he became Group Marketing Director. He’s CIM Level 6 qualified and Google Ads certified.
Articles by Dan
Eco-Friendly AI for Work: Ecosia vs EcoGPT vs GreenPT Compared
Can you use AI for work without feeling bad about it? There are now a handful of AI chatbots that market themselves as the greener choice. I’ve been trying…
Running Google Ads in Smart Mode? Here’s What You Could Be Missing
Plenty of small businesses run Google Ads in Smart mode and leave it alone because the enquiries keep coming. Here are four problems that can hide underneath, and how…
SEO for Manufacturers: A Practical Guide (From Someone Who Ran Manufacturing Marketing)
Most guides on SEO for manufacturers are written by agencies who have never sat inside a manufacturing business. They describe the sector from the outside, recycle the same handful…
10 Marketing Automation Examples for SMEs in 2026
Most advice about marketing automation examples starts in the wrong place. It treats automation like a way to send more emails, when the stronger systems do something else, they…
Can AI Use in Marketing Ever Be Ethical?
Most marketing agencies now use AI somewhere in their work. Very few can tell you how much, what it costs, or what it costs the environment. Little Green Agency,…
ChatGPT Has Hidden Its Fan‑Out Queries. Here’s How to Get Them Back with n8n
When ChatGPT searches the web to answer a prompt, it does not search for what the user typed. It rewrites the prompt into a set of more specific search…
What Is Technical SEO? A Simple Guide for UK Businesses
Technical SEO is the work of optimising your website’s underlying structure so that search engines like Google can crawl, index, and understand its content. For UK small businesses it’s…
Local SEO for Small Business Growth Guide
Local SEO helps small businesses appear in search results when customers are looking for products or services nearby. For many SMEs, this can be the difference between being found…
Choosing a Digital Marketing Agency for Small Business
Before you start searching for a digital marketing agency, it’s important to clarify one thing: what does success look like for your business? It’s easy to jump straight into…
10 Actionable Conversion Rate Optimization Tips for SMEs
Getting people to your website is only half the battle. The real challenge for many small and medium-sized enterprises (SMEs) is turning that traffic into enquiries, sales, and bookings.…
How Long Does SEO Take to Work?
It’s the question we hear all the time: "How long does SEO actually take to work?" The honest, straightforward answer is that you can expect to see early signs…
10 Actionable Small Business SEO Tips for 2025
For a small business owner, navigating the world of Search Engine Optimisation (SEO) can feel overwhelming. You know it’s a vital channel for attracting new customers, but figuring out…
On-Page SEO Checklist: A Practical Guide for SMEs
Your website might look fantastic, but if potential customers can’t find it, it’s not generating business. For small and medium-sized enterprises (SMEs) across Leicester and Leicestershire, a visually appealing…
19 Best Keyword Research Tools for SMEs in 2026
Keyword research is one of the first jobs to be done with any new client. Before publishing a new page or planning a campaign, I need to know how…
How to Use Google Search Console: A Guide for Business Owners
Getting started with Google Search Console involves three core activities: verifying you own your website, giving Google a map of your pages (your sitemap), and then regularly checking the…
Alternate Page with Proper Canonical Tag Google Search Console
If you’ve ever used Google Search Console and seen the “Alternate page with proper canonical tag” status message, you might have wondered what it means for your site. In simple terms, this isn’t…
SEO Glossary
Little Green Agency, an SEO agency in Leicester, brings you this guide to break some of the myths and assist clear communication between agency and client. AI Mode AI…
Uncovered – 16 common missed settings in Google Ads
Managing a successful Pay-Per-Click (PPC) campaign requires attention to detail and strategic thinking. Yet, even experienced marketers can overlook critical areas that undermine performance. Here are 16 common PPC…