
Meet Dan George – Leicester SEO Consultant
I’m Dan, founder of Little Green Agency and an SEO consultant with over ten years of hands-on experience helping businesses grow through organic search. Before launching LGA, I spent more than two decades in marketing – which means the SEO strategies I build are grounded in how businesses actually work, and what genuinely drives revenue rather than just rankings.
I work directly with every client. There’s no account manager between you and the person doing the work. If you’re working with Little Green Agency, you’re working with me.
Based in Leicestershire, I specialise in helping SMEs across Leicester and the wider Midlands compete in organic search – with less jargon or inflated agency overheads.
✅ 10+ years SEO experience, 20+ years in marketing
✅ Transparent pricing and flexible packages
✅ No long-term contracts – results keep clients with us
✅ Direct access to the person doing the work, always
✅ Local knowledge – I work with SMEs across Leicester & Leicestershire
REVIEWS
SERVICES
Our SEO Services Leicester
We provide a full suite of search engine optimisation services – from technical foundations to local visibility, content, and link building:

Local SEO Leicester
Dominate local searches and Google Maps to attract nearby customers. For Leicester businesses that rely on local trade, appearing in the map pack and the top organic results for location-based searches is often the single highest-return SEO activity available. I’ll optimise your Google Business Profile, build local citations, and target the Leicester and Leicestershire search terms your customers are actually using — so your business gets found at the moment they’re ready to act.

Technical SEO Leicester
Fix speed, indexing, and performance issues with our technical SEO services Leicester. A technically sound website is the foundation everything else is built on – without it, even great content and strong links won’t rank to their potential. I carry out a thorough technical audit covering page speed, mobile performance, crawlability, Core Web Vitals, structured data, and more, then work through the fixes in a clear priority order so you always know what’s being done and why.

Content & On-Page SEO
Optimise landing pages and create content that ranks for the keywords your customers search. Good on-page SEO is about more than keywords — it’s about making sure every page on your site clearly signals its relevance to Google while giving visitors a reason to stay and enquire. I’ll audit your existing pages, improve title tags, headings, and meta descriptions, identify content gaps your competitors are filling, and create or refresh content that serves both search intent and your commercial goals.

Link Building & Authority Growth
Earn backlinks that improve your site’s authority and push your Leicester business higher on Google. Links from credible, relevant websites act as votes of confidence in the eyes of Google – and for competitive searches, they’re often the deciding factor between ranking on page one and being invisible. I focus on quality over quantity, building genuine outreach relationships and earning links that strengthen your domain authority long-term rather than quick wins that can backfire when Google’s algorithm updates.
/ EXPLANATION
Search Engine Optimisation in Leicester
Search engine optimisation (SEO) is the process of improving your website so it appears more prominently in Google when potential customers search for your products or services. As a Leicester SEO agency, we provide search engine optimisation services that help local businesses increase visibility, attract qualified traffic, and generate consistent leads from organic search.
Our approach to search engine optimization in Leicester focuses on the factors that drive real commercial results, including:
- Technical SEO – ensuring your website is fast, crawlable, and technically sound
- Content optimisation – improving existing pages and creating content that matches search intent
- Local SEO – strengthening visibility for Leicester and Leicestershire-based searches
- Authority building – earning relevant links that improve trust and rankings
Leicester’s business community is genuinely diverse – from independent retailers and hospitality businesses in the city centre and along the Golden Mile, to professional services firms, tech companies, and manufacturers operating across the wider LE postcode. What that means in practice is that local search competition varies considerably depending on your sector and location. A well-established restaurant near Highcross faces a very different SEO challenge to a B2B services firm in Meridian Business Park or a trades business covering the LE1 to LE9 area. I work with SMEs right across Leicester and Leicestershire and understand how that competitive landscape maps onto the search terms your customers are actually using – which is where every campaign I run starts.

Free SEO Review & Consultation
Not sure where you stand? Our SEO review highlights quick wins and long-term opportunities. We also offer a detailed SEO audit for businesses ready to take the first step.

/ Case Study
Leicestershire Country Pub with Rooms, The Star Inn 1744, sees the benefits of SEO & Social
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“We used Little Green Agency for a website & social media review, they provided a thorough & extremely helpful report which has been used to great success in boosting our enquiries & sales. Highly recommend them & we will be using them for future projects.”
PERSONAL SERVICE
SEO Consultant Leicester – Personal Service, Proven Results
Prefer to work one-to-one? Our SEO consultant Leicester service gives you direct access to experts who can provide strategy, guidance, and hands-on execution.
We keep things simple, measure everything, and always treat your budget as if it were our own.
We also deliver SEO Market Harborough campaigns, while businesses nearby can benefit from our SEO services. For broader coverage, our SEO Midlands services support SMEs right across the region.
SERVICES
Other Services
Beyond search engine rankings – below are just a few of the digitally focussed marketing services we offer – but if you have an idea or a challenge that you’d like to discuss then please get in touch as aren’t many things we won’t get our teeth stuck into.
PPC Services
Drive immediate, targeted traffic to your website with our Google Ads leicestershire campaigns. We’ll create captivating ads, conduct keyword research, and optimise bids to ensure your brand appears at the top of search engines and across relevant digital platforms.
eCommerce SEO
Whether you are using Shopify, Woocommerce or another platform, many of the sample principles relating to optimising for shopping search are the same. Are you lagging behind the competition? Speak to us about how we can drive more visits to your store and start building sales today.
Web Design & Development
Your website is your digital storefront. Our skilled designers and developers will create a user-friendly, visually stunning website that not only captivates your audience but also converts visitors into loyal customers.
Email Marketing
Connect directly with your audience through personalised email campaigns. From designing eye-catching templates to crafting compelling content, we’ll help you nurture leads, increase engagement, and drive conversions.
Marketing Automation
Streamline your marketing efforts and enhance customer experiences with marketing automation. We’ll help you set up automated workflows that deliver the right message at the right time, ensuring consistent engagement and conversions.
Social Media Management
Engage, inspire, and connect with your audience on social media. Our creative social media strategies will establish your brand’s presence, foster meaningful interactions, and drive brand loyalty.
TESTIMONIALS
What our clients say
It was really easy working with Nicole and the team on our new logo and branding project. No marketing spiel or jargon meant we got to the root of what we needed to, and we’re happy with the results.
We worked with LGA on our new company logo and website and were really pleased with the results. They gave us clarity on what was important and produced a design solution that helps us stand out.
Little Green Agency have helped us grow our footprint on Google and drive both organic and paid traffic to our webshop. We trust their advice and are getting more customers as a result.
BLOG
Latest Digital Marketing Insights
OUR WORK
See What We’ve Done
Ready to Grow with SEO?
Whether you’re looking for a full-service SEO company Leicester or a flexible SEO consultant Leicester, Little Green Agency is here to help.
📞 Call us on 0116 488 9171 or request your free SEO review today.
FAQ
Frequently asked questions
Got a burning question? If you can’t find the answer below then please contact us.
Do you work with Leicester based businesses?
Yes — we love supporting local businesses and have a strong understanding of the local search landscape. Speak to us about our SEO Services in Leicester today.
How can local SEO help my Leicester business grow?
Local SEO helps your business appear in Leicester-specific search results, Google Maps, and “near me” searches, attracting nearby customers ready to buy. Choosing an SEO agency can feel like a challenge, which is why we try and make the process as smooth as possible.
Can you optimise my Google Business profile?
Absolutely. We ensure your profile is fully optimised with accurate info, local keywords, and regular updates for maximum visibility. Choosing an SEO agency to support with your GMB listing can often fast track the benefits of local SEO efforts.
What is search engine optimization (SEO)?
Search engine optimization (SEO) is the process of improving a website so it ranks more highly in search engines like Google. SEO focuses on increasing visibility for relevant searches, attracting high-intent visitors, and turning organic traffic into leads and sales. This is achieved through a combination of technical improvements, content optimisation, and authority building.
Do you provide search engine optimisation services in Leicester?
Yes. We provide search engine optimisation services in Leicester for local and regional businesses looking to grow through organic search. As a Leicester-based SEO agency, we help companies improve rankings for local keywords, attract qualified traffic, and compete more effectively in their market across Leicester and the wider Leicestershire area.
Are your SEO strategies tailored for Leicester’s competitive market?
Yes — we research your local competitors and use region-specific tactics to help you stand out in the Leicester area.
Where are you based?
Little Green Agency is a digital marketing and seo agency leicester, however we serve clients across the Midlands, the UK and internationally. You can find our location on our about page.
Do I need a digital marketing agency?
We live in a digital world and standing out online is key to success. Many small businesses tackle digital marketing in-house, but if you’re truly looking to succeed then you need a strong handle on the wide array of tactics available.
What does Little Green Agency do differently?
Little Green Agency isn’t just another digital marketing agency leicester. We’re a husband-and-wife micro-agency dedicated to supporting small and medium-sized businesses with their digital marketing. We prioritise environmental ethics in what we do, from the brands we work best with to the tactics we use. Even our web hosting is powered by 100% renewable energy.
Is local SEO important to my leicester-based business?
If you have a physical location and especially if you serve customers where you are based, local SEO is vital to being found in the noisy world of search. Speak to us about how we can drive more customers to your business.
What can PPC do for my small or medium business?
If you don’t already rank highly on Google then the quickest way to drive traffic is through pay-per-click advertising, either on Google itself, other channels like social media, or even other search engines like Bing. We offer PPC services for Leicester, Market Harborough and beyond.
Are you Google certified?
Staying up-to-date with the latest developments in digital marketing is vital to ensure efficiency in your marketing. As you might expect, we maintain certification through Google’s skillshop, and you can find our latest certification here.












