Google Ads
Practical advice on getting more from Google Ads, covering account settings, budgets, targeting and tracking, from a Google Ads certified consultant. For hands-on help, see my PPC services.

Running Google Ads in Smart Mode? Here’s What You Could Be Missing
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Plenty of small businesses run Google Ads in Smart mode and leave it alone because the enquiries keep coming. Here are four problems that can hide underneath, and how…

Uncovered – 16 common missed settings in Google Ads
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Managing a successful Pay-Per-Click (PPC) campaign requires attention to detail and strategic thinking. Yet, even experienced marketers can overlook critical areas that undermine performance. Here are 16 common PPC…

