Ecommerce SEO services that grow organic revenue
Search engine optimisation for online stores, from product pages and category structure to technical foundations and link authority
I’m Dan George, a UK-based SEO consultant with over 20 years in B2B and B2C marketing. I provide ecommerce SEO services that help online stores get found for the searches that actually lead to sales, not just traffic.
Ecommerce sites have specific SEO challenges that general consultants often miss: faceted navigation generating thousands of duplicate URLs, thin product pages, category structures that split authority, and product listings competing with the site’s own pages. I work through these properly, not with a tool that flags everything and explains nothing.
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What ecommerce SEO covers
Ecommerce SEO covers a wider set of disciplines than most people expect. Rankings are only part of it. These are the areas I work across:
Technical SEO foundations
Ecommerce sites generate crawl problems at scale: faceted filters, pagination, out-of-stock variants, and duplicate content across product pages. I fix the indexation issues that mean Google is crawling the wrong pages or missing the right ones.
Product and category page SEO
Product pages compete directly against marketplace listings, comparison sites and well-optimised competitors. I work on title tags, headings, content depth, keyword targeting and internal linking so your product and category pages earn their place in the results.
Site structure and internal linking
A well-structured ecommerce site makes it easy for Google and buyers to navigate from category to product. Poor structure fragments authority and buries the pages that should rank. I audit and improve category hierarchy, URL structure and internal link patterns.
Schema markup and rich results
Product schema, review schema and breadcrumb markup make your listings stand out in search with star ratings, pricing and availability. For ecommerce, this is low-hanging fruit that most stores have not implemented correctly.
Site speed and Core Web Vitals
Slow ecommerce sites lose sales before SEO gets a chance to work. Large image files, heavy JavaScript and poor server response times are common culprits. I diagnose the real issues and prioritise fixes by impact, not by what scores well in a lighthouse report.
Link building and authority
Ecommerce sites in competitive niches need credible backlinks to rank. I build links through genuine digital PR and content worth referencing, not directories or schemes that look good in a report but create long-term risk.
Why ecommerce SEO is harder than it looks
Most ecommerce stores I audit have the same core problems. Too many URLs being indexed that should not be. Not enough authority concentrated on the pages that should rank. Product descriptions that are thin, generic, or copied from the manufacturer. Category pages that exist but do not rank because they have no real content.
These problems compound. A site with 10,000 product URLs where 40% are duplicates or near-duplicates is wasting crawl budget and diluting the authority that should be flowing to the pages that actually sell. Fixing the structure early pays dividends across the whole site, not just the pages you optimised directly.
I also work with WooCommerce and Shopify stores specifically, so I understand the platform-level constraints and what you can actually fix without a rebuild.
Ecommerce SEO and AI search
Google Shopping, AI Overviews and tools like ChatGPT are increasingly shaping how people discover products before they ever reach a product page. Ecommerce stores that are not visible in these channels are losing ground to competitors who are.
The foundations are the same: clean product data, proper schema markup, well-structured category pages and accurate stock information all help both Google and AI tools understand and surface your products. The stores that get this right tend to appear in AI-generated product recommendations alongside traditional rankings.
I’ve built tooling around AI visibility and work with ecommerce clients to make sure their product and brand information is structured in a way that AI systems can read and use. My free AI Visibility Checker shows whether your business currently appears in AI search results.
How I approach ecommerce SEO
Here is how an ecommerce SEO engagement with me typically runs.
1.
Audit the site
I crawl your store with Screaming Frog and cross-reference with Google Search Console to map indexation issues, duplicate URLs, crawl waste from faceted navigation, thin pages and any structural problems holding your rankings back.
2.
Identify the real opportunities
Keyword research, competitor analysis and ranking data tell me which product and category pages have realistic ranking potential, what your competitors are doing better, and where the gaps are. I focus on searches with commercial intent, not just volume.
3.
Fix, optimise and build
Technical fixes, on-page optimisation and link building run in parallel rather than in strict sequence. I work on the highest-impact items first: the issues costing you rankings now, the pages closest to ranking that need a push, and the authority gaps holding back the whole site.
4.
Report and iterate
Monthly reporting in plain English covers what moved, what we’re working on and what comes next. Ecommerce SEO compounds over time, so you always know where the effort is going and what it’s producing.
Reviews
His input has already helped boost traffic and clarity across the site.
Highly recommended.
Since partnering with them, we've seen results very quickly – our platform's visibility has improved very quickly, and we now rank highly on search engines with new keywords. Very happy with their work and will definitely be long-term customers. We highly recommend Little Green Agency to anyone looking to grow their online presence.
Case StudIES
Results from real clients
Professional services • Networking platform
OpenIntro
OpenIntro is a curated expert-booking platform that lets founders, operators and investors connect directly with experienced leaders. When they came to us, strong technical fundamentals were missing and search engines were struggling to fully explore the site.
We ran a full technical SEO audit using Screaming Frog, SE Ranking and Google Search Console, then worked through the priority fixes over the following months.
409% increase in search impressions. 130% more clicks from Google.
Creative studio • Letterpress printing, Leicestershire
Green Machine Creative
Green Machine Creative is a letterpress printing studio based in Melton Mowbray. They came to us for local SEO after years of relying almost entirely on word of mouth, with very little organic visibility to show for a genuinely well-regarded business.
We focused on the technical foundations, local signals and content structure that were holding their rankings back.
368%more organic clicks. 19xgrowth in search impressions.
Frequently Asked Questions
Ecommerce SEO: common questions
What is ecommerce SEO?
Ecommerce SEO is the work of making your online store visible in search results for the queries that lead to sales. It covers technical foundations, product and category page optimisation, site structure, link building and schema markup. Done well, it compounds over time and reduces your reliance on paid advertising.uilt on.
Does ecommerce SEO work for WooCommerce and Shopify?
Yes. Both platforms have their own SEO quirks and I work with both. WooCommerce gives more control over technical configuration; Shopify has some limitations around URL structure and canonical handling that need working around rather than fixing outright. Either way, the core SEO principles are the same.
How long does ecommerce SEO take to show results?
Most ecommerce stores see meaningful movement within three to six months. Technical fixes can show faster, especially if pages were being blocked or miscrawled. Competitive product categories take longer. I give you a realistic timeline for your market at the review stage, not a generic promise.
Do you work with stores that also run paid advertising?
Yes, and the two work well together. SEO builds the organic channel over time; paid search fills in while it gains momentum. I work alongside paid campaigns rather than treating them as separate efforts, and I can help with Google Ads management alongside SEO if needed.
Can you help with an ecommerce site outside Leicester?
Yes. Ecommerce SEO is done remotely and location makes no difference to the work. I’m based in Leicestershire but work with online stores across the UK. If you want to meet in person, I’m happy to do that for clients within a reasonable distance.
Ready to grow organic revenue from your store?
Most ecommerce stores are leaving organic revenue on the table: indexation problems, weak product pages, category structures that split authority, or simply not ranking for the searches that lead to sales. A free review will tell you where you stand.
Start with a free review. I’ll look at your store, tell you what’s costing you rankings, and give you a straight answer on what it would take to fix. No pressure, no jargon, no hard sell.
Call 0116 488 9171 or click the button.