Generative engine optimisation (GEO) services to get your business cited by AI
Optimising your content and structure so ChatGPT, Perplexity, Gemini and Google AI Overviews find, trust and reference your business
I’m Dan George, an SEO consultant with over 20 years in B2B marketing. AI search tools are now answering questions your buyers used to Google. If your business does not appear in those answers, you are losing ground to competitors who do, often without knowing it. I help businesses understand where they stand in AI search and make the changes that improve their visibility.
I have built a free AI Visibility Checker that shows whether ChatGPT, Perplexity and Gemini currently mention your business when asked relevant questions. Most businesses I test with it are not appearing at all. That is the starting point for GEO work.
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What GEO involves
GEO is not a single tactic. AI tools decide what to cite based on a combination of signals. These are the areas I work across to improve your chances of appearing:
AI visibility audit
Testing whether your business currently appears in AI search results for the questions your buyers ask. My AI Visibility Checker runs this across multiple AI tools automatically. The results tell us what we are working with before any changes are made.
Entity and authority signals
AI tools learn from what is consistently said about your business across the web. Consistent NAP data, well-structured About and service pages, Wikipedia-style entity clarity, and schema markup all help AI systems understand who you are and what you do. I audit and improve these signals.
Content structure and citation-readiness
AI tools prefer content that gives clear, direct answers to specific questions. Headings structured as questions, concise and accurate responses, FAQs and properly marked-up definitions all make content more likely to be extracted and cited. I restructure and rewrite content with this in mind.
Third-party mentions and PR
AI tools are more likely to cite businesses that are mentioned by credible third-party sources: industry publications, directories, review platforms and authoritative websites. I identify the gaps in your off-site presence and build the mentions that matter for AI citation.
Technical crawlability for AI
AI systems cannot read content locked in PDFs, images or JavaScript-rendered pages. For manufacturers and professional services businesses, a significant amount of valuable information often sits in these formats. I identify what is inaccessible and get it into HTML where AI can find it.
Ongoing AI monitoring
AI visibility changes as models update and as the web around your business changes. I run regular checks with the AI Visibility Checker and track whether mentions are increasing, staying consistent or dropping, so you always know where you stand.
Most businesses are invisible to AI search right now
When I run businesses through the AI Visibility Checker, the most common result is no mentions at all. Not bad mentions. Not partial mentions. Nothing. ChatGPT, Perplexity and Gemini simply do not reference them when asked questions the business should be answering.
This is a problem that is going to compound. AI search adoption is growing fast. Buyers are starting their research with AI tools, not Google, for an increasing proportion of queries. The businesses building AI visibility now are going to be better positioned in two years than the ones who wait and see.
The good news is that the foundations of GEO overlap heavily with good SEO. Businesses that already rank well in traditional search are not starting from zero. They are often closer than they think to AI visibility, with a specific set of gaps to close rather than a rebuild to undertake.
GEO and traditional SEO are the same investment
The things that make content good for traditional search, clear structure, accurate information, authoritative sources, good technical foundations, are the same things that make it good for AI citation. You are not choosing between optimising for Google and optimising for AI. You are doing the same work, with a slightly different emphasis.
Where GEO differs is in the specific signals it emphasises: question-based headings, direct answers, consistent entity mentions across the web, and presence in the sources AI tools draw from most heavily. These are the gaps I focus on once the core SEO foundations are solid.
Start with the free AI Visibility Checker to see where you stand right now. It takes a few seconds and gives you a concrete baseline before we discuss anything else.
How I approach GEO
Here is how a GEO engagement typically runs.
1.
Run the AI Visibility Checker
The starting point for every GEO engagement. I run your business through the AI Visibility Checker across ChatGPT, Perplexity and Gemini, testing the questions your buyers actually ask. This tells us exactly where you stand and what we are working to change.
2.
Audit content and entity signals
Review of your site content against GEO criteria: question-based headings, direct answers, schema markup, crawlable formats. Alongside this, I audit off-site entity signals: consistency of your business information across the web, third-party mentions, and whether you appear in the sources AI tools draw from most.
3.
Make the changes
Content restructured, schema added, inaccessible information moved into HTML, off-site presence strengthened. I prioritise the changes most likely to move the needle quickly and work through them in order, not in one go where everything is promised and little is delivered.
4.
Monitor and report
Regular AI Visibility Checker runs to track whether mentions are increasing across the AI tools we are targeting. Monthly reporting alongside your standard SEO data so you can see both channels moving together rather than treating GEO as a separate effort.
Reviews
His input has already helped boost traffic and clarity across the site.
Highly recommended.
Since partnering with them, we've seen results very quickly – our platform's visibility has improved very quickly, and we now rank highly on search engines with new keywords. Very happy with their work and will definitely be long-term customers. We highly recommend Little Green Agency to anyone looking to grow their online presence.
Case StudIES
Results from real clients
Professional services • Networking platform
OpenIntro
OpenIntro is a curated expert-booking platform that lets founders, operators and investors connect directly with experienced leaders. When they came to us, strong technical fundamentals were missing and search engines were struggling to fully explore the site.
We ran a full technical SEO audit using Screaming Frog, SE Ranking and Google Search Console, then worked through the priority fixes over the following months.
409% increase in search impressions. 130% more clicks from Google.
Creative studio • Letterpress printing, Leicestershire
Green Machine Creative
Green Machine Creative is a letterpress printing studio based in Melton Mowbray. They came to us for local SEO after years of relying almost entirely on word of mouth, with very little organic visibility to show for a genuinely well-regarded business.
We focused on the technical foundations, local signals and content structure that were holding their rankings back.
368%more organic clicks. 19xgrowth in search impressions.
Frequently Asked Questions
GEO and AI search: common questions
What is GEO?
Generative Engine Optimisation is the practice of improving how your business appears in AI-generated search results, from tools like ChatGPT, Perplexity, Gemini and Google AI Overviews. Where SEO is about ranking in traditional search, GEO is about being cited when AI tools answer questions your buyers are asking.
Does GEO replace SEO?
No. Traditional search still drives the majority of web traffic and will for the foreseeable future. GEO is an additional channel to build visibility in, not a replacement for existing SEO. The practical benefit is that most of the work you do for one directly helps the other.
How do I know if AI tools are mentioning my business?
Use the free AI Visibility Checker at littlegreenagency.co.uk/ai-audit. It tests whether ChatGPT, Perplexity and Gemini mention your business when asked relevant questions, and gives you a clear result within a few seconds. That is the fastest way to establish where you stand right now.
Can GEO be measured?
Yes, though not yet with the same precision as traditional SEO. The AI Visibility Checker tracks whether and how your business is mentioned across AI tools over time. That gives you a directional measure of progress. Attribution from AI referrals in Google Analytics is also improving as more AI tools add source links to their answers.
How quickly does GEO work?
It varies. Some changes, like fixing inaccessible content or adding schema, can produce results within weeks as AI tools re-index. Building entity authority and third-party mentions takes longer, typically three to six months for meaningful movement. It is not instant, but neither is it as slow as building rankings from scratch in a competitive market.
Find out if AI can find your business right now
Most businesses I test are not appearing in AI search results at all. Before we discuss anything else, it is worth knowing where you stand. The AI Visibility Checker is free, takes a few seconds and gives you a concrete answer rather than a guess.
If you want to talk through what the results mean and what GEO work would look like for your business, get in touch. No pressure, no jargon, no hard sell.
Call 0116 488 9171 or click the button.