Marketing Strategy
Guides on the bigger decisions behind your marketing: where to spend, what to automate, whether to hire an agency, and how to use AI without cutting corners. Written from over 20 years in B2B marketing, including running marketing for an international manufacturing group.
For automation and email work, see my email marketing services.
Eco-Friendly AI for Work: Ecosia vs EcoGPT vs GreenPT Compared
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Can you use AI for work without feeling bad about it? There are now a handful of AI chatbots that market themselves as the greener choice. I’ve been trying…
10 Marketing Automation Examples for SMEs in 2026
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Most advice about marketing automation examples starts in the wrong place. It treats automation like a way to send more emails, when the stronger systems do something else, they…
Can AI Use in Marketing Ever Be Ethical?
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Most marketing agencies now use AI somewhere in their work. Very few can tell you how much, what it costs, or what it costs the environment. Little Green Agency,…
Choosing a Digital Marketing Agency for Small Business
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Before you start searching for a digital marketing agency, it’s important to clarify one thing: what does success look like for your business? It’s easy to jump straight into…
18 Ways Marketing Reduces Risk in B2B
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Most departments face some form or ridicule in the business world, whether its the IT department being teased with ‘have you tried turning it off and on again?’, or…