SEO Services
Genuine SEO expertise – not just an add-on service
I’m Dan George, an SEO consultant with over 20 years in B2B marketing. SEO is what I do, not a line item bundled in with web design and social media to round out a package. I work hands-on with small and medium businesses across Leicestershire and the East Midlands, covering technical SEO, local search, content, link building, and specialist strategy for manufacturers, hotels and SaaS.
Everything is dealt with by me. No account managers, no handoffs, no monthly report you can’t make sense of.
Book a free SEO review
Why work with me on SEO?
No account team, no outsourced specialists, no junior doing the work while someone senior takes the call. You get direct access to twenty years of B2B marketing experience and hands-on SEO delivery, start to finish.
📍 Local expertise – based in Leicestershire, working across the East Midlands
🧠 Proven strategies – tailored to your industry, not templated
🔍 100% transparency – clear reporting, no jargon
🏆 No long-term contracts – you stay because it works
⭐ Proven results – real clients, real growth
I run dedicated SEO services for Leicester, Market Harborough and Kettering, alongside specialist work for manufacturers, hotels and SaaS businesses — explore each below to see how I approach it for your sector or area.
What our customers say
His input has already helped boost traffic and clarity across the site.
Highly recommended.
Since partnering with them, we've seen results very quickly – our platform's visibility has improved very quickly, and we now rank highly on search engines with new keywords. Very happy with their work and will definitely be long-term customers. We highly recommend Little Green Agency to anyone looking to grow their online presence.
What SEO work do I cover?
I help businesses rank higher on Google, win qualified traffic, and convert more of it into enquiries. Here’s what that covers:
On-page SEO
Every page should be built around a term someone’s actually searching for, then structured to earn its place for it. This is the difference between a page that exists and a page that ranks.
Technical SEO
Site speed, crawlability, indexing and structured data. Get the technical foundations right and everything else in your SEO has something solid to build on.
Content Marketing
Content should do more than fill a blog. I create useful, search-led content around the questions your customers are actually asking, helping you build visibility across search.
International SEO
Selling in multiple markets adds a layer of complexity to SEO. I help structure international websites properly, from hreflang and technical setup to localised content, so the right pages appear in the right markets.
GEO / AI Search
ChatGPT, Perplexity and Google AI Overviews are now answering questions your buyers used to Google. I help businesses get cited through structured content, entity signals and technical seo.
Link Building & PR
Credible, earned backlinks and digital PR that build real domain authority. For competitive terms, the strength of your link profile is often what separates page one from page two.
Local SEO
Map pack rankings, Google Business Profile optimisation and the local signals behind “near me” searches. Built for Leicester businesses that win most of their trade close to home.
Content Hubs
A handful of disconnected blog posts rarely builds much authority. I create connected content hubs around the topics that matter to your business, linking related pages together to build topical relevance.
eCommerce SEO
Sell online but unsure why your products aren’t showing up in search? I work with WooCommerce and Shopify stores on the full picture – technical foundations, product and category pages, site structure and links.
Site Migration
Relaunching or replatforming your site is one of the fastest ways to lose rankings you spent years building. I handle the redirect mapping, pre-launch audit and post-launch monitoring to maintain traffic levels.
I also run specialist SEO for manufacturers, hotels and SaaS businesses — sectors with their own buying patterns that generic SEO advice misses.
SEO for AI Search (GEO)
Search is not just Google’s blue links any more. AI Overviews, ChatGPT, Gemini and Perplexity now answer questions directly, often without the user ever clicking through. If your business is not visible in those answers, you are invisible to a growing share of your market. Getting cited by AI is the new front line, and it needs a different approach to traditional SEO.
What is GEO?
GEO, or Generative Engine Optimisation, is the work of making your business appear in AI-generated answers. Where classic SEO aims for a ranking position, GEO aims to be the source an AI quotes, summarises or recommends when someone asks it about your products or services. The two overlap, but they are not the same, and most Leicester agencies are still only doing the first.
How I get you visible in AI search
I structure your content the way AI models actually read it: clear answers to real questions, strong topical coverage, and the kind of credible, well-organised information that gets pulled into an AI response. That means proper structured data, content built around genuine search intent, and authority signals that tell an AI your business is a trustworthy source. It is the same rigour as good SEO, applied to a new set of rules.
I practise what I preach
This is not theory I have read about. I built a free AI Visibility Checker that shows any business whether it appears in AI answers across ChatGPT, Gemini and Perplexity. I have also published original work on recovering visibility in AI search, including a widely-read guide on getting your content back into ChatGPT’s results. When I say I understand AI search, I can show you the tools I have built to prove it.
How I work
SEO isn’t a one-off fix – it takes a consistent process, applied properly, to get and keep strong rankings. There’s no off-the-shelf package here; every engagement follows the same clear process, tailored to your site and goals.
1.
Complimentary SEO Review and Proposal
After an initial call to understand what you’re aiming for, I audit your site using Google Search Console and other tools to gauge the scale of the work and set realistic expectations, then flag any quick wins. You’ll get a no-obligation quote, whatever the size of your business.
2.
Strategy and Technical SEO Audit
Once we agree to work together, I build a custom plan around your goals and run a detailed technical audit – site speed, mobile responsiveness, site architecture – to identify what’s holding your site back from meeting search engine standards. I can work alongside an internal dev team or handle the fixes directly.
3.
Keyword Research
Keyword research stays central even as search evolves. It’s a collaborative step: I combine your understanding of your customers with real search volume and ranking difficulty data to land on the terms actually worth targeting.
4.
On-Page SEO and Content
Using the findings from the audit and keyword research, I make the on-page changes that matter – structure, content, internal linking – following my own SEO checklist. The aim is topical authority: content that earns its place with search engines and with the AI tools increasingly sitting between you and your customers.
5.
Link Building and Digital PR
Earning high-quality backlinks is one of the clearest signals of trust search engines use. I build authority properly – through genuine digital PR and content worth linking to, alongside brand-mention and outreach work – not the kind of link spam that gets sites penalised.
6.
Regular Transparent Reporting
Results typically build from 3–6 months, so you get a clear monthly report via Google’s Looker Studio, tracking the metrics that actually matter: rankings, traffic, and conversions – not vanity metrics.
Reviews
His input has already helped boost traffic and clarity across the site.
Highly recommended.
Since partnering with them, we've seen results very quickly – our platform's visibility has improved very quickly, and we now rank highly on search engines with new keywords. Very happy with their work and will definitely be long-term customers. We highly recommend Little Green Agency to anyone looking to grow their online presence.
Case StudIES
Results from real clients
Professional services • Networking platform
OpenIntro
OpenIntro is a curated expert-booking platform that lets founders, operators and investors connect directly with experienced leaders. When they came to us, strong technical fundamentals were missing and search engines were struggling to fully explore the site.
We ran a full technical SEO audit using Screaming Frog, SE Ranking and Google Search Console, then worked through the priority fixes over the following months.
409% increase in search impressions. 130% more clicks from Google.
Creative studio • Letterpress printing, Leicestershire
Green Machine Creative
Green Machine Creative is a letterpress printing studio based in Melton Mowbray. They came to us for local SEO after years of relying almost entirely on word of mouth, with very little organic visibility to show for a genuinely well-regarded business.
We focused on the technical foundations, local signals and content structure that were holding their rankings back.
368%more organic clicks. 19xgrowth in search impressions.
Who’s behind this?
I’m Dan George, founder of Little Green Agency, based in Kibworth Beauchamp and working with SMEs across Leicestershire and the East Midlands. You get personal service, transparent communication, and a strategy that treats your budget like my own. Strong SEO is like having your shopfront on a busy high street — you stand out in a crowded market and attract the customers who’d otherwise walk past. I run dedicated services for Leicester, Market Harborough and Kettering if you’re looking to grow locally.
FAQ
Frequently Asked Questions
Answers to the questions I get asked most about SEO
What is SEO and why do I need it?
SEO (Search Engine Optimisation) helps your website rank higher in search results, driving more organic traffic, leads, and customers to your business.
How long does it take to see results from SEO?
SEO is a long-term strategy. Most clients start to see noticeable improvements within 3–6 months, depending on competition and your starting point.
Do you offer local SEO services?
Yes — I specialise in helping local businesses appear in local searches, Google Maps, and location-based queries. See my dedicated pages for Leicester, Market Harborough, and Kettering.
Will I get a report on my SEO performance?
Absolutely. We provide regular performance reports showing traffic, keyword rankings, and clear progress updates.
What does your SEO service include?
Our SEO service is holistic and includes technical audits, on-page optimisation, keyword research, content strategy, local SEO, and link building — all tailored to your goals.
Can you help fix issues with my current SEO?
Yes, we offer in-depth SEO audits and ongoing support to correct technical issues and improve your site’s visibility.
Further reading on SEO
- If some of the terms on this page are unfamiliar, my SEO glossary explains them in plain English.
- A lot of what B2B firms are told about SEO is out of date, and this post tackles the most common SEO myths.
- Before committing to a budget, it helps to know how long does SEO take to work for a business like yours.
- Technical fixes underpin everything else on this page, and this guide answers what is technical SEO in plain terms.