SEO content marketing services that earn rankings and enquiries
Content strategy, keyword research and writing built around search intent so your pages rank for the terms that bring in the right buyers
I’m Dan George, a B2B marketing specialist and SEO consultant with over 20 years of experience writing and commissioning content for industrial, manufacturing and professional services businesses. I help B2B SMEs build content programmes that rank for the right terms and bring in the right enquiries, not just traffic.
Content marketing for B2B is different from consumer. Buyers are more considered, the sales cycles are longer and the content needs to speak to people who know their sector. I write or oversee content that works in that context, grounded in keyword research and search intent from the start.
Book a free SEO review
What SEO content marketing covers
Good content without SEO is invisible. SEO without good content has nothing to rank. These are the areas I work across to make sure your content earns the rankings it deserves:
Keyword research and content strategy
Before a word is written I identify the terms your buyers actually search for, map them to search intent, and build a content plan around genuine demand rather than guesswork. For B2B clients that often means long-tail, sector-specific terms with lower volume but higher buying intent.
SEO copywriting and content creation
Service pages, blog posts, guides and sector-specific landing pages written to rank and written to read. I understand technical and industrial subjects, which means I can write with accuracy for audiences who know their field rather than producing generic content that buyers see through immediately.
Content audits and gap analysis
Most sites have content that works, content that does not, and gaps where they are invisible for searches they could realistically rank for. I audit what exists, identify what to keep, improve or retire, and find the opportunities your current content is missing.
On-page SEO and content optimisation
Content that ranks needs more than good writing. Title tags, headings, internal links, structured data and meta descriptions all have to be set up correctly. I handle the on-page SEO as part of every piece of content I produce, rather than treating it as a separate job to do afterwards.
Content hubs and topic clusters
A single page rarely ranks for everything a topic demands. A structured hub of related content, linked together deliberately, signals genuine depth to Google and raises the pages you most want to rank. I plan and build these clusters as part of longer-term content programmes.
Content for AI search and citations
AI Overviews and tools like ChatGPT and Perplexity now answer many research questions directly. Content structured with clear entity signals, FAQ blocks and authoritative sourcing is more likely to be cited. I write with this in mind as well as traditional search rankings.
Why most B2B content fails to rank
The most common problem is content written without any real keyword research behind it. Someone decides what the company wants to say, writes it, and publishes it without asking what buyers are actually searching for. The result is pages that read well but rank for nothing, or rank for terms that never bring in enquiries.
The second most common problem is scattered content with no structure. Blog posts that are not linked together, service pages that do not support each other, and no clear plan for which pages should rank for what. When I audited 1,918 Leicestershire business websites for the Leicestershire Online Visibility Report, the businesses with clear content structure and deliberate keyword targeting consistently outperformed those that had simply published and hoped.
Content marketing done well is one of the highest-return investments a B2B business can make. Done without SEO, it is mostly wasted effort.
Content marketing and AI search
AI search tools now answer many of the questions your buyers used to search Google for. ChatGPT, Perplexity and Google AI Overviews synthesise answers from content they find credible, structured and well-sourced. The businesses that appear in those answers are not always the ones with the biggest budgets; they are the ones whose content is written clearly, structured correctly and cited by authoritative sources.
This is especially relevant for B2B and manufacturing businesses, where so much expertise lives in PDFs, brochures and downloadable datasheets that neither Google nor an AI model can read. Getting that knowledge into well-structured, properly indexed HTML content is often the single biggest visibility gain available.
I write content with both audiences in mind: the human buyer reading it and the AI system deciding whether to cite it. My free AI Visibility Checker shows whether your business is currently appearing in AI search results.
How I approach content marketing SEO
Here is how a content marketing SEO engagement typically runs.
1.
Audit what exists and find the gaps
I review your existing content against search data to find what is ranking, what has potential and what is working against itself. This shapes the brief for everything that comes next and avoids duplicating effort on content you already have.
2.
Build the keyword and content plan
Keyword research mapped to your target buyers, content priorities ranked by opportunity, and a realistic production plan. The output is a brief you can brief a writer from, or that I can write from directly.
3.
Write, optimise and publish
Content produced to brief, with on-page SEO built in from the start: correct title tags, headings structured for search intent, internal links placed deliberately and meta descriptions written to earn the click. You review before anything goes live.
4.
Track, report and iterate
Rankings, organic traffic and enquiries tracked monthly. Content that is not performing gets reviewed and improved rather than left to stagnate. The plan updates as the data comes in, so effort stays focused on what is moving.
Reviews
His input has already helped boost traffic and clarity across the site.
Highly recommended.
Since partnering with them, we've seen results very quickly – our platform's visibility has improved very quickly, and we now rank highly on search engines with new keywords. Very happy with their work and will definitely be long-term customers. We highly recommend Little Green Agency to anyone looking to grow their online presence.
Case StudIES
Results from real clients
Professional services • Networking platform
OpenIntro
OpenIntro is a curated expert-booking platform that lets founders, operators and investors connect directly with experienced leaders. When they came to us, strong technical fundamentals were missing and search engines were struggling to fully explore the site.
We ran a full technical SEO audit using Screaming Frog, SE Ranking and Google Search Console, then worked through the priority fixes over the following months.
409% increase in search impressions. 130% more clicks from Google.
Creative studio • Letterpress printing, Leicestershire
Green Machine Creative
Green Machine Creative is a letterpress printing studio based in Melton Mowbray. They came to us for local SEO after years of relying almost entirely on word of mouth, with very little organic visibility to show for a genuinely well-regarded business.
We focused on the technical foundations, local signals and content structure that were holding their rankings back.
368%more organic clicks. 19xgrowth in search impressions.
Frequently Asked Questions
Content marketing SEO: common questions
What is content marketing SEO?
Content marketing SEO is the practice of creating and optimising content that ranks in search engines and earns enquiries. It combines keyword research, content strategy, writing and on-page optimisation so that what you publish actually gets found by the right buyers, not just traffic.
Do you write the content yourself?
Yes, where that is what you need. I can write the content directly, produce detailed briefs for your in-house writer, or work alongside an existing content team to add keyword research and on-page SEO to what they produce. The right arrangement depends on your resource and budget.
How long until content starts ranking?
New content typically takes two to four months to show meaningful movement, depending on competition and site authority. Updates to existing pages that already have some rankings often move faster. I set realistic expectations for each piece based on the actual search landscape, not generic promises.
Can you improve existing content rather than only writing new pages?
Yes, and it is often the fastest win. Updating an existing page that already has some rankings and authority typically moves faster than building from scratch. A content audit usually finds several pages worth improving before we think about what to write next.
Is this suitable for B2B businesses with technical or industrial products?
Particularly suited to it. My background is in B2B manufacturing and industrial marketing, which means I understand the subject matter and the audience. I can write accurately about technical products and processes without needing extensive hand-holding from your team.
Ready to build content that actually ranks?
Most B2B websites have content that could rank but does not, because it was written without keyword research, structured without search intent in mind, or published and never revisited. A free review will show you where the gaps are and what the fastest wins look like.
Start with a free SEO review. I will look at what you have, what it is ranking for and where the quickest content opportunities are. No pressure, no jargon, no hard sell.
Call 0116 488 9171 or click the button.