PPC Agency Leicester
Google Ads Certified • Leicester and Leicestershire • No Long-Term Contracts
Looking for a Google Ads partner in Leicester?
I specialise in PPC services in Leicester and paid search management for SMEs across Leicester and Leicestershire. Whether you want more leads, more sales, or simply more from an existing account, I build and manage campaigns that deliver measurable, cost-efficient results.
Unlike a larger agency where you become a small account on a big roster, you work directly with me, a certified specialist who treats your budget like my own. No account managers, no handoffs.
I work with businesses across Leicester, Leicestershire and the surrounding area.
Google Ads Management in Leicester
Running Google Ads well takes more than switching campaigns on. My Google Ads management for Leicester businesses focuses on getting a return on every pound you spend. From keyword targeting and negative keyword lists to campaign structure and bidding strategy, I handle the detail so you can get on with running your business.
I optimise across Search, Performance Max and Shopping, so your ads reach the right people at the right time. Regular search term reviews cut wasted spend and push budget toward what actually converts.
Paid Search for Leicestershire SMEs
I work with smaller businesses that need efficient, results-driven campaigns, not bloated retainers or one-size-fits-all strategy. I set up conversion tracking across calls, forms and eCommerce checkouts so you measure what matters, not just clicks.
With GA4 and call tracking properly integrated, you will know which ads bring qualified leads and which need work. Whether you are a tradesperson in Leicester, a retailer in Market Harborough or a service business in Loughborough, I will help you reach the right customers without wasting budget.
Conversion Tracking and Reporting That Makes Sense
Most underperforming Google Ads accounts I look at have a tracking problem, not a bidding problem. If conversions are not recorded properly, Google optimises toward the wrong thing and you cannot tell which campaigns are actually working.
I set up and verify conversion tracking properly: form submissions, phone calls, purchases and enquiry quality, connected through GA4 and reported in plain English. Twenty years in marketing means I read the numbers commercially, not just as campaign metrics.
What my clients say
His input has already helped boost traffic and clarity across the site.
Highly recommended.
Since partnering with them, we've seen results very quickly – our platform's visibility has improved very quickly, and we now rank highly on search engines with new keywords. Very happy with their work and will definitely be long-term customers. We highly recommend Little Green Agency to anyone looking to grow their online presence.
Why work with me on PPC?
I am based in South Leicestershire and I run every account personally. That means senior attention on your campaigns, not a junior working through a process sheet. You get faster decisions, clearer communication, and campaigns built around how your business actually works.
- Google Ads Certified
- Transparent reporting with full visibility on every penny spent
- Flexible, no long-term contracts
- Campaigns built around your goals and budget, not a standard package
- Twenty years in B2B marketing, so I look at ads commercially, not just tactically
No Contracts, No Guesswork, Just Results
I do not tie clients into restrictive agreements. You stay because the ads work, not because you are locked in.
- Flexible month-to-month
- Clear reporting on ad spend, conversions, and ROI
- Ongoing optimisation to cut wasted spend
PPC Services That Drive Conversions and ROI
My full-service PPC management covers everything you need:
Google Ads Management
From keyword research and ad copy to bidding strategy and conversion tracking, I handle the full setup and ongoing management so your campaigns reach the right people at the right time.
Display & Remarketing
Stay visible after someone leaves your site. I build display and remarketing campaigns that re-engage warm audiences and bring them back when they are ready to act.
Shopping Ads for eCommerce
I optimise product feeds, campaign structure and bidding so your products stand out in Google Shopping and drive profitable sales. Useful for any Leicester retailer selling online.
Paid Social
Facebook, Instagram and LinkedIn advertising to extend your reach, ideal for brand awareness, lead generation and retargeting people who have already shown interest.
Is PPC Right for Your Business?
PPC is not always the answer, and I would rather tell you that upfront. Paid search tends to make sense when:
- You have something time-sensitive to promote and cannot wait for SEO
- You are in a competitive market where organic rankings will take months
- Competitors are bidding on your brand terms and appearing above you
- You already rank well but want to own more of the page
- You need predictable, controllable lead flow while longer-term work builds
If your margins are too thin to absorb click costs, or your website will not convert the traffic once it arrives, I will say so and suggest fixing that first.
How My PPC Process Works
1.
Free Audit & Consultation
I review your current campaigns, or build a plan from scratch if you are starting fresh.
2.
Keyword & Competitor Research
I identify high-value search terms and analyse what your Leicester competitors are bidding on.
3.
Campaign Setup
Ad copy, targeting, bidding strategy and conversion tracking, configured for your specific goals.
4.
Ongoing Optimisation
Regular testing, bid adjustments and search term refinement to improve month on month.
5.
Transparent Reporting
Monthly reports covering impressions, clicks, conversions and ROI in plain English.
What’s Included in My PPC Campaigns?
Detailed keyword research & targeting
Conversion tracking setup & optimisation
Compelling ad copywriting & design
Landing page recommendations for higher conversions
Ongoing campaign monitoring and A/B testing
Monthly reports with clear KPIs
Reviews
His input has already helped boost traffic and clarity across the site.
Highly recommended.
Since partnering with them, we've seen results very quickly – our platform's visibility has improved very quickly, and we now rank highly on search engines with new keywords. Very happy with their work and will definitely be long-term customers. We highly recommend Little Green Agency to anyone looking to grow their online presence.
Case StudIES
Results from real clients
Professional services • Networking platform
OpenIntro
OpenIntro is a curated expert-booking platform that lets founders, operators and investors connect directly with experienced leaders. When they came to us, strong technical fundamentals were missing and search engines were struggling to fully explore the site.
We ran a full technical SEO audit using Screaming Frog, SE Ranking and Google Search Console, then worked through the priority fixes over the following months.
409% increase in search impressions. 130% more clicks from Google.
Creative studio • Letterpress printing, Leicestershire
Green Machine Creative
Green Machine Creative is a letterpress printing studio based in Melton Mowbray. They came to us for local SEO after years of relying almost entirely on word of mouth, with very little organic visibility to show for a genuinely well-regarded business.
We focused on the technical foundations, local signals and content structure that were holding their rankings back.
368%more organic clicks. 19xgrowth in search impressions.
FAQ
Frequently asked questions
Read my frequently asked questions about PPC services in Leicester
What’s included in Google Ads management?
My Google Ads management covers campaign setup, keyword targeting, negative keywords, ad copywriting, bid strategies and ongoing optimisation, all aimed at getting a return rather than just clicks.
Do you manage Performance Max campaigns?
Yes. I manage Performance Max alongside Search and Shopping, making sure budget is allocated across the right channels rather than all pushed into whichever campaign Google favours.
Why use a paid search agency instead of running ads myself?
You can absolutely run your own ads, and some businesses should. Where I add value is cutting the wasted spend most accounts carry, structuring campaigns properly, and making sure tracking tells you the truth about what is working. If your budget is small enough that management fees would eat the benefit, I will tell you.
Can you track calls and form submissions?
Yes. I set up call tracking and GA4 to record phone calls, form enquiries and sales, so you can see which ads actually generate business rather than guessing from click counts.
What’s included in a free PPC audit?
A review of your account structure, search term quality, ad relevance, landing pages and conversion tracking setup, with a prioritised list of what to fix. No obligation.
How long does the PPC audit take?
Usually three to five working days, with practical recommendations you can act on straight away, whether or not you work with me.
How quickly will I see results with PPC?
Faster than SEO, but not instantly. Your ads can be live and generating clicks within days. Getting to reliable, cost-efficient performance usually takes four to eight weeks of optimisation as the data comes in and the campaign is refined.
How much should I spend on Google Ads in Leicester?
It depends on your industry and how competitive your keywords are. Some local service businesses see results from a few hundred pounds a month; competitive sectors need considerably more. I will give you a realistic figure for your market before you commit, rather than encouraging you to spend more than the opportunity justifies.
Do you only run Google Ads?
No. I also manage Microsoft Ads, plus Facebook, Instagram and LinkedIn advertising where they fit your audience.
Do I need a new website or landing pages?
Not always. I can work with your existing site, though dedicated landing pages usually convert better. If your site is the reason the ads are not working, I will say so before taking your money on campaign management.
Ready to get more from your ad budget?
If you are spending on Google Ads without knowing what is working, you are almost certainly wasting money. Most accounts I look at have 20 to 30% of budget going nowhere.
Start with a free, no-obligation PPC audit. I will show you where your spend is going, what is costing you money, and whether paid search is worth it for your business. No pressure, no jargon, no hard sell.
Call 0116 488 9171 or click the button.
Serving Leicester with PPC management
I’m based just outside Leicester and serve businesses across Leicestershire and the wider East Midlands, including:
- Lutterworth
- Corby
- Kettering
- Leicester
- Derby
- Nottingham
- Birmingham
This local knowledge helps me deliver campaigns that resonate with your customers and outperform national agencies.
Get in touch for a no obligation review of your site’s setup and visibilty.