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Alternate Page with Proper Canonical Tag Google Search Console
If you’ve ever used Google Search Console and seen the “Alternate page with proper canonical tag” status message, you might have wondered what it means for your site. In simple terms, this isn’t usually…
SEO Glossary
AI Mode AI Mode is a search feature where artificial intelligence generates answers directly within search results. AI Overview AI Overview is Google’s AI-powered summary that appears at the top…
Uncovered – 16 common missed settings in Google Ads
Managing a successful Pay-Per-Click (PPC) campaign requires attention to detail and strategic thinking. Yet, even experienced marketers can overlook critical areas that undermine performance. Here are 16 common PPC mistakes…
18 Ways Marketing Reduces Risk in B2B
Most departments face some form or ridicule in the business world, whether its the IT department being teased with ‘have you tried turning it off and on again?’, or the…
15 Surprising SEO Myths Debunked: Essential Insights for UK B2B Marketers
Trying to run a business today will present even the most luck prone individual with a raft of challenges. Beyond the age-old, offline, issues such as staffing and payroll, you…
Mastering GA4: 15 Essential Tips for Optimal Analytics Performance
For any business, having accurate and actionable data is crucial for making informed decisions. Investing in SEO or PPC can do great things for many brands but its crucial to…