PPC Agency Leicester
Google Ads Certified • No Long-Term Contracts
Looking for a Google Ads partner in Leicester or the East Midlands?
We specialise in Google Ads and paid search management for SMEs across Leicester, Nottingham, Derby and the wider East Midlands. Whether you want to generate more leads, increase sales, or get more from an existing Google Ads account, we build and manage campaigns that deliver measurable, cost-efficient results.
Unlike larger agencies where you become a small account on a big roster, you work directly with a certified specialist who treats your budget like their own.
Find out how we can help — no commitment required. We work with businesses across Leicestershire, Nottinghamshire, Derbyshire and beyond. If you’re not sure where to start, request a free audit and we’ll tell you exactly where your budget is going.
Google Ads Management in Leicester and the East Midlands
Running Google Ads successfully requires more than just switching campaigns on. Our Google Ads management across Leicester and the East Midlands focuses on maximising return on every pound you spend. From keyword targeting and negative keyword lists to campaign structure and bidding strategies, we manage the detail so you can focus on running your business.
We optimise across Search, Performance Max and Shopping campaigns, ensuring your ads reach the right audience at the right time. By regularly reviewing search term reports and applying insights, we reduce wasted spend and push budget towards high-converting queries — delivering measurable growth in leads, sales and ROI.
Paid Search Agency for Local SMEs
As a paid search agency working exclusively with SMEs, we understand that smaller businesses need efficient, results-driven campaigns — not bloated retainers or one-size-fits-all strategies.
We implement conversion tracking across calls, forms and eCommerce checkouts to measure what actually matters, not just clicks. With GA4 and call tracking integrated, you’ll know exactly which ads are delivering qualified leads and which need adjusting. Whether you’re a tradesperson in Leicester, a retailer in Kettering or a service provider in Derby, we’ll help you attract the right customers without wasting budget on the wrong ones.
Free PPC Audit
Most Google Ads accounts we audit have at least 20–30% of budget going to waste — the wrong match types, missing negative keywords, or conversion tracking that isn’t firing correctly.
Our free PPC audit gives you a clear breakdown of where your budget is going and a prioritised list of what to fix. We’ll review account structure, search term relevance, ad copy, landing page performance and conversion tracking setup — highlighting wasted spend and practical steps you can take straight away.
There’s no obligation and no sales pitch. If we’re not the right fit, we’ll tell you.
Why Choose Little Green Agency as PPC Partner?
We’re a small agency based in South Leicestershire, which means every PPC account we manage gets senior attention – not a junior account manager following a process sheet. Dan works directly with clients, which means faster decisions, clearer communication and campaigns that reflect how your business actually works.
✅ Google Ads Certified – check here!
✅ Transparent reporting with full visibility on every penny spent
✅ Flexible, no long-term contracts
✅ Campaigns built around your goals and budget, not a standard package
What our customers say
No Contracts, No Guesswork — Just Results
We don’t tie clients into restrictive agreements. You’ll stay with us because PPC works and delivers results, not because you’re locked into a contract.
- Flexible month-to-month plans
- Clear reporting on ad spend, conversions, and ROI
- Ongoing optimisation to cut wasted spend
PPC Services That Drive Conversions & ROI
Our full-service PPC management covers everything you need to succeed:
Google Ads Management
From keyword research and ad copywriting to bidding strategies and conversion tracking – we handle the full setup and ongoing management so your campaigns reach the right people at the right time.
Display & Remarketing
Stay visible to potential customers after they’ve left your site. We build display and remarketing campaigns that re-engage warm audiences and bring them back when they’re ready to act.
Shopping Ads for eCommerce
We optimise product feeds, campaign structure and bidding strategies for eCommerce stores, ensuring your products stand out in Google Shopping and drive profitable sales.
Paid Social
Extend your reach with Facebook, Instagram and LinkedIn advertising — ideal for brand awareness, lead generation and retargeting audiences who’ve already shown interest.
How Our PPC Process Works
Free Audit & Consultation
We review your current campaigns or build a tailored plan from scratch if you’re starting fresh.
Keyword & Competitor Research
We identify high-value search terms and analyse what your competitors are bidding on.
Campaign Setup
Ad copy, targeting, bidding strategy and conversion tracking, all configured for your specific goals.
Ongoing Optimisation
Regular A/B testing, bid adjustments and search term refinement to improve performance month on month.
Transparent Reporting
Monthly reports covering impressions, clicks, conversions and ROI in plain English.
What’s Included in Our PPC Campaigns?
Detailed keyword research & targeting
Conversion tracking setup & optimisation
Compelling ad copywriting & design
Landing page recommendations for higher conversions
Ongoing campaign monitoring and A/B testing
Monthly reports with clear KPIs
FAQ
Frequently asked questions
Read our frequently asked questions about PPC services in the East Midlands
What’s included in Google Ads management?
Our Google Ads management in the East Midlands covers campaign setup, keyword targeting, negative keywords, ad copywriting, bid strategies, and ongoing optimisation to maximise ROI.
Do you manage Performance Max campaigns?
Yes — we manage Performance Max alongside Search and Shopping, ensuring your budget is allocated across the right channels to drive leads and sales.
Why use a paid search agency instead of running ads myself?
A paid search agency for local SMEs saves you time, reduces wasted spend, and improves campaign performance with expert strategies that deliver measurable results.
Can you track calls and form submissions?
Absolutely. We set up call tracking and GA4 to monitor phone calls, form enquiries and sales, giving you clear insight into which ads drive conversions.
What’s included in a free PPC audit?
Our free PPC audit for East Midlands businesses includes a review of account structure, search term quality, ad relevance, landing pages, and conversion tracking setup.
How long does the PPC audit take?
We can usually complete a PPC audit within 3–5 working days, giving you actionable recommendations to improve your campaigns quickly.
How quickly will I see results with PPC?
Unlike SEO, PPC delivers immediate results. Once your campaign goes live, you’ll start getting impressions and clicks right away.
How much should I spend on PPC?
Budgets vary depending on your industry and goals. We’ll help you set a realistic budget to maximise ROI.
Do you only run Google Ads?
No — we also manage Microsoft Ads, Facebook, Instagram, and LinkedIn advertising campaigns.
Do I need a new website or landing pages?
Not always. We can optimise your existing site, but for the best performance, we may recommend dedicated landing pages.
Do you charge a percentage of ad spend?
We offer flexible pricing models. Most clients prefer a flat management fee so you know exactly what you’re paying.
Which areas of the East Midlands do you cover?
We’re based in South Leicestershire and work with businesses across the East Midlands – including Leicester, Nottingham, Derby, Loughborough, Kettering and Market Harborough. We’re fully remote so location is never a barrier, and we work with clients across the UK.
Ready to get more from your Google Ads budget?
Contact Little Green Agency – a PPC agency trusted by SMEs in Leicester, Nottingham and across the East Midlands. Transparent management, no long-term contracts, and campaigns built around results rather than retainers.