Client Overview
Leicester Business Services (LBS) is a professional services firm supporting businesses across Leicester, Leicestershire, and Market Harborough with a range of operational and advisory services.
As the business continued to grow, LBS recognised that its existing brand identity and digital presence no longer reflected the quality, professionalism, or breadth of its offering. While the business had built strong client relationships, its visual identity and website lacked clarity, consistency, and distinction.
This case study outlines how Little Green Agency supported LBS through a full rebrand — including a new logo — alongside the design and build of a new website and the implementation of a search engine optimisation strategy to strengthen local visibility, particularly in Market Harborough.
The Challenge
LBS approached Little Green Agency with a core challenge: the business had evolved, but its brand had not evolved with it.
The existing logo and visual identity felt dated and inconsistent across touchpoints, making it harder to communicate credibility and professionalism to prospective clients. At the same time, the website was not structured to support modern user expectations or organic search performance.
In addition, while LBS had a clear presence in Market Harborough, this was not being effectively reflected or leveraged online. Local search visibility was limited, and the website lacked the structural signals required to perform strongly in competitive local search results.
The challenge was therefore twofold:
- Develop a refreshed brand identity that accurately represented LBS and could scale with the business
- Translate that brand into a high-performing website supported by a clear SEO foundation, with a focus on Market Harborough and surrounding areas
The Strategy
Little Green Agency began with a brand discovery phase to understand LBS’s positioning, audience, and long-term goals. This insight informed the development of a new visual identity, with the logo acting as the cornerstone of the rebrand.
The new logo was designed to strike a balance between approachability and professionalism, ensuring it would resonate with existing clients while elevating perceptions among new prospects. Typography, colour usage, and visual hierarchy were all considered to ensure consistency across digital and offline applications.
Once the rebrand was established, attention turned to the website. The new site was designed and built to:
- Clearly communicate LBS’s services and value proposition
- Reflect the updated brand identity throughout
- Provide a logical structure for both users and search engines
- Support local SEO performance, particularly in Market Harborough
Alongside the website build, SEO best practices were integrated from the outset. This included on-page optimisation, technical foundations, and local keyword targeting aligned with LBS’s geographic footprint.
A specific focus was placed on strengthening visibility for searches related to services in Market Harborough, supported by content and structural optimisation aligned with our SEO for Market Harborough businesses.
The Outcomes (So Far)
Following the launch of the new brand, website, and SEO framework, LBS is now positioned with a far stronger digital foundation.
Key outcomes include:
- A cohesive and professional brand identity anchored by a new logo
- A modern, user-focused website that clearly communicates services
- Improved local search visibility, particularly for Market Harborough-based queries
- A platform that is structurally sound and ready to support ongoing SEO growth
Importantly, the rebrand has given LBS greater confidence in how the business is presented online, aligning perception with the quality of service delivered in practice.
Conclusion
This project demonstrates the value of aligning brand identity, website design, and search optimisation under a single strategic approach.
For Leicester Business Services, meaningful improvement did not come from isolated changes, but from addressing brand clarity, digital structure, and local visibility together. By starting with a strong rebrand and supporting it with a well-built website and SEO foundations, LBS is now better positioned to grow its presence in Market Harborough and beyond.
Little Green Agency continues to support LBS with ongoing optimisation and strategic guidance as the business evolves.
For organisations considering a rebrand alongside website and SEO improvements, particularly those targeting local markets, our Market Harborough SEO can help establish a strong and sustainable digital presence.
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